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About Bookamat
We provide simple, effective and affordable studio management software to Pilates, yoga and fitness studios everywhere.
Bookamat is an all-in-one studio management platform which can be used by independent fitness studio owners everywhere to manage and grow their business.
It is easy-to-use and can be set up ready to take bookings and payments in minutes, much faster than our competitors which can take days and weeks.
By providing clever automation, powerful client self-service, staff management and many other powerful features, we are able to save our customers anywhere from 30 minutes to 120+ minutes per week on time spent doing client administration.
In addition to saving time, Bookamat helps studio owners grow their businesses. We do this by employing innovative ideas to help increase their client base which generates more bookings and revenue. In a recent customer satisfaction survey, one of our customers reported an increase of more than 50% in bookings and attendance.
Bookamat has added incentive to help studio owners grow their businesses. This is all thanks to our unique ‘pay-as-you-grow’ subscription pricing structure which adapts to each studio's active client base. More active clients equate to a higher monthly subscription fee which is also capped.
In other words, our customers' success is our success.
Our Vision
To be the #1 choice for independent yoga, Pilates and fitness studio owners around the world who want a simple, effective and affordable way to manage and grow their business.
Our Timeline
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After discovering how fitness studios around South Africa were crying out for an afforable booking system, founder and CEO Benjamin Shannon decided to build one.
As an experienced IT business analyst, he drew up the plans and engaged a local South African web development company to create the prototype. -
With the prototype finished, Bookamat was launched in Cape Town at the Pilates studio where Benjamin had been attending classes.
Studio owner Gayle was thrilled to be taking her busy studio online. With 90+ regular clients, she began saving hours in dealing with client booking queries, invoicing and payments. -
By our first birthday Bookamat had grown to 5 studios. These included Pilates, Yoga and Barre studios.
Ben-Piet, a Namibian by birth who helped build the Bookamat prototype, joined Bookamat as part-owner and lead developer. Fact: Benjamin and Ben-Piet have only met in-person once. -
With the continual addition of new features, Bookamat kept growing and was now managing Pilates, Yoga, Barre, Ride, Boxing and other fitness studios around South Africa.
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Fuelled by successful year on year growth in South Africa, Benjamin (an Australian by birth) relocated from Cape Town to Melbourne and launched Bookamat to studios in Australia and globally.
Bookamat was now able to support multi-currency, multi-time zones plus payment processing across 44 countries. -
The year "COVID-19" and "Zoom" became household names. As one of the first booking platforms to facilitate easy hybrid classes for studios, Bookamat quadrippled revenues on 2019.
Bookamat played an important role in helping fitness studio owners continue to run online classes during lockdowns and generate an income. -
Today Bookamat has a global footprint, is still growing and is still committed to helping fitness studios everywhere effectively manage and grow their businesses.
This year we also welcomed Romi to the team as social media writer and customer care support member. Our customer care support team now cover the time zones spanning Australia to the UK.